How to recession proof your business
By Sam Rudland, Managing Director, Essential
I started Essential, a b2b technology and channel PR & marketing agency in 2002.
At that time a lot of...
What the metaverse could mean for tech marketplaces
by Alex Walsh, Channels and Alliances Director at Veeam
Anyone who has taken even a passing interest in developments in technology over the past few...
What does the end of Third-Party Data mean for Channel marketing?
Marketing teams in the Channel have been using third-party data for years. Whether they’re analysing website traffic, segmenting target audience data for advertising or...
Marketers – do you suffer from Imposter Syndrome?
Research for April Stress Awareness month found that Marketing and PR are among the ten most stressful UK jobs.
Some outside the industry may question...
Era of diversity and inclusion: How the IT Channel can promote...
by Katharina Kröger, Marketing Manager at SEH Technology
Over the last decade, we have begun to witness large strides for women in technology across both...
What can the channel do to promote long-term environmental sustainability?
By David Nelson, Sales Director Trade-In-Services – EMEA at Tech Data
Spring’s Earth Day and Autumn’s EarthShot Prize are both annual high-profile events that put...
World Password Day – is it time you used a password...
Recent research by LastPass – the global leader in zero-knowledge password management found the average individual has over 18 passwords for their online accounts.
The...
IT software and services will contribute the most towards rising marketing...
According to Forrester's Global Marketing Investment Forecast, marketing spend is expected to grow 30% by 2025 – an increase of $4.7trn (£3.5trn).
The report also...
