Calling all digital marketers!
Is it time to add a new string to your bow? Brands are increasingly looking for marketers with harder digital skills, with social media, in particular, growing in importance.
Data from LinkedIn shared exclusively with Marketing Week shows demand for marketers with an understanding of paid social media has grown by 116.4% since last year.
Other notable social skills on the rise include social media advertising, which increased by 45.9%, Instagram (up 28.4%), social media optimisation (26.2%), and knowledge of LinkedIn (25.7%).
The top three fastest rising jobs were also related to social media, with social media coordinator up by 19%, community manager up 18.1% and social media assistant increasing by 16.5%.
Other skills rising in demand include ad serving (84.6%) analytics (46.1%), and web content writing (30.3%).