New research from Agilitas IT Solutions has discovered the top priorities that are driving the IT Channel post-pandemic.

For the report, Agilitas surveyed 250 Channel leaders working in UK-headquartered businesses, with an annual turnover of over £5million. The result was Agilitas’ ‘Channel Confidence Index: New Horizons’, which positioned productivity as high importance on the agenda of today’s Channel leaders, achieving a collective score of 7 out of 10.

Next on the priority list was customer experience, with 74% of those asked ranking 8 or higher out of a possible 10 for customer experience importance within their organisation. The research also asked how confident those questioned were that the customer experience had improved in response to the recent challenges. This saw optimism amongst 83% of respondents who ranked between 7 and 10. Of this number, 22% scored the maximum 10.

The research highlights that changing business models, expanding propositions and ultimately transforming the industry can help channel firms survive and thrive, whilst making way for a future of more enhanced experiences. This comes at a pivotal moment as the Technology Channel and the wider world looks towards life after COVID-19.

Along with the positive approach to change, the research also questioned whether Technology Channel decision-makers recognised the challenges that are most likely to hinder future efficiency. When asked, 36% stated reluctance to change as the biggest obstacle in their workplaces, followed by lack of planning 30% and unsuitable software and systems 33%.

“The last two years have taught us to prioritise customer-centricity and how we measure productivity,” commented Shaun Lynn, CEO of Agilitas. “For the UK Technology Channel, working productively also goes hand in hand with enhancing these experiences in a more competitive landscape, and those putting people at the forefront are best placed to create motivated teams that succeed and deliver.” 

The research also found that Channel business leaders are planning ahead for a post-pandemic world with an aim for their businesses to be more productive. To achieve this, 42% agreed that allowing employees to make their own decisions should be a priority along with investing in the workforce 39% and recognising team members’ ideas through implementation, 39%.

“It is hugely positive to see decision-makers demonstrating such commitment to following a customer-centric approach, allowing their businesses to anticipate what channel partners want and create not only services and offerings that suit their current needs, but ones that are designed to benefit partners in years to come,” says Shaun Lynn.

For the report, Agilitas surveyed 250 channel leaders working in UK-headquartered businesses, with an annual turnover of over £5million. The results within the report are the findings of this commissioned research, carried out in partnership with leading research firm Opinion Matters in 2019.

To request your free copy of the full report, please visit: CONNECT – Experiences – Agilitas.