January saw social media platform LinkedIn announce its latest usage figures. They make for interesting reading and suggest there is no sign off a slow down in the love affair with the world’s favourite business focussed social media platform. In fact, professionals are signing up to join LinkedIn at a rate of nearly 3 new members per second.

Key takeaways:

55% more conversation took place on LinkedIn in 2020

60% more content was created

LinkedIn Live streams have increased 89% since March.

96% of B2B marketers are now using LinkedIn

6.3 billion people attended virtual events on LinkedIn in 2020.

The platform now rates as the #1 most trusted social media platform.

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