As coronavirus rages on we have seen some large brands turn to making an emotional connection with its customers. O2 is first and foremost in this adaptation, bring in a little blue helper robot into people’s lives.

O2 are wanting to demonstrate the many ways they help people stay connected in day-to-day life such as keeping them entertained, answering questions, providing directions or settling an argument. Bubl, their little blue robot helper encapsulates this in O2’s latest video ad.

Grasping the chance to let people know the O2 network is there for them during this pandemic, this new positioning by O2 embraces the importance of connectivity whilst demonstrating their commitment to their customers.

More on this from The Drum.

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